The party ends.
The work begins.
After Party helps UK & US event decorators, florists and planners turn their best work into a steady stream of bookings — through content strategy built specifically for the event industry.
“Their best work was doing nothing for them. The talent was never the problem. The content was.”Shehryar — Founder, After Party
Of proposal work an event florist spends for every wedding they actually book, at a one in three close rate. Most of it is invisible to the client.
The typical net margin for an event business after all costs. Less than it looks, once you account for the hours that never get invoiced.
What wedding florists typically overbuy to cover stem damage, colour variation and last-minute changes. A cost the client never sees when comparing quotes.
Sources: Curate, Wedding Florist Pricing (2026), for proposal time and overbuy buffer. EVM Institute profitability benchmarks for net margin.
Most event businesses look incredible online. Very few of them are booking from it.
The content shows the work. It doesn’t speak to the client.
Beautiful reels, generic captions. A prospect watches, admires, moves on. Nothing about the post told them why to enquire — or even that they should.
The DMs come in. The bookings don’t follow.
They ask for a price, see the number, and go quiet. Usually the price was fine. The content just never built any value before the quote landed.
The best work gets posted once and forgotten.
A setup that took weeks of planning gets one reel. Posted, watched, archived. No strategy behind what it says, who it reaches, or what it’s supposed to make someone do.
Setting the tone.
Concept and direction boards that sell the vision before a single piece is built. Tap a board to view it on Instagram.
Content that does a job.
Swipe-through stories written to position value before the quote lands. Tap a carousel to read it on Instagram.
Three ways to work together, depending on how much you want to hand over.
Every engagement starts with a free 20-minute discovery call.
Founding client rates are open to the first two UK or US businesses that commit to six months, in exchange for a published case study. Ask on the call.
Instagram Audit
A full review of your Instagram with specific, actionable fixes — a diagnosis of exactly what’s stopping your page from converting viewers into enquiries.
- Profile, bio and link review
- Content mix and caption analysis
- Hashtag and reach audit
- Written report plus a screen recording walking through your page
- 3 specific fixes to implement immediately
- Delivered within 5 working days
- Fee credited against your first month if you move to a retainer within 30 days
Content Strategy
A complete monthly content system built around your events. What to post, how to frame it, and what every caption needs to do to move a viewer toward booking.
- Monthly content direction
- Caption system for every post type
- Carousel problem angles for your niche
- Reel hook and on-screen text strategy
- Monthly review and iteration
Managed Content
You send the raw footage from your events. Everything after that is handled. Posting stops being something you find time for at eleven at night.
- Everything in Content Strategy
- 12–16 posts a month, fully produced and scheduled
- Reels edited from your raw event footage
- Client-facing mood boards and concept decks
- Enquiry response framework for your DMs
- Monthly reporting on enquiries and consultations
- Three-month minimum term, so the work has time to show
Proven where it matters most.
The approach was built inside ABK Events, one of Lahore’s largest event companies, running weddings at a scale most UK suppliers never touch. I led their content strategy from January 2026, and over that period daily enquiries roughly doubled, going from seven or eight a day to between ten and twenty.
The part that mattered came after the DM. I handled those enquiries personally, qualified them, and delivered seven to ten booked consultations a month to the founder. A second page for the same company went from almost no messages to five or more enquiries a day using the same system.
Volume and meetings were tracked. Lead quality was not measured systematically, and roughly one or two enquiries in five arrived with real budget. I set that measurement up from week one with every client now.
Same industry. Same problem. The same system — now working for you.
Shehryar — Founder, After Party · former content strategy lead, ABK Events
Built by someone who understands both sides of the event industry.
I’m Shehryar. I built After Party because I kept seeing the same problem — event businesses with genuinely impressive work that their content was doing nothing for.
I ran content strategy for ABK Events in Lahore, one of Pakistan’s largest event companies, where the weddings run at a production scale most UK suppliers never get near. That is where I understood the gap. The people best at building rooms were not getting the enquiries they deserved, and the problem was never their talent. It was what their content said and who it was speaking to.
After Party is how I fix that — for decorators, florists, and planners across the UK & US who want their Instagram to work as hard as they do.
“Posting more is easy. Making sure every post is doing a specific job is the part that changes anything.”
Shehryar — Founder, After Party
From first call to a page that converts.
Discovery Call
20 minutes. I learn your business, who your clients are, and what your Instagram is currently doing for you.
Audit or Strategy
Depending on where you are, we start with a full audit or move straight into a content strategy built around your specific events and clients.
Implementation
Every post gets a specific job and a specific person it is speaking to. Either you execute against the system, or you send raw footage and it gets produced here.
Measurement
We set a baseline in week one and track enquiries, saves and consultations every month, so you can see what the content is actually doing rather than guessing from follower count.
Before you book.
Do I need a big following already?
No. Strategy works whether you have 200 followers or 20,000 — the goal is turning the right viewers into enquiries rather than chasing a follower count that never books.
What’s the turnaround on an audit?
Instagram audits are delivered within 5 working days, with three specific fixes you can implement straight away.
Why is the audit paid when the call is free?
The call is a conversation. The audit is a piece of work — a written report and a recorded walkthrough of your page that you can act on whether or not we ever work together. If you do go on to a retainer within 30 days, the £400 comes off your first month, so it costs you nothing in the end.
Do you post for me, or tell me what to post?
Both, depending on the tier. Content Strategy gives you the system and direction, and you or your team create from it. Managed Content means you send raw footage from your events and everything after that is handled here, including editing, captions and scheduling.
I’m in the US — do you work outside the UK?
Yes. After Party works with event decorators, florists and planners across both the UK and US. Calls are booked to suit your time zone.
What if I’m not sure which option is right?
Start with the free discovery call. We work out where you are and which option actually fits, or whether you need one at all yet.
The Booking Content Checklist.
Not ready for a call yet? Get the one-page checklist I use to diagnose why event pages get views but not enquiries — free, straight to your inbox.
Let’s make your
best work work harder.
Book a free 20-minute discovery call. No pitch, no pressure — just an honest conversation about what your page could be doing differently.
Or email hello@afterpartystudio.co.uk directly